WHAT WE'VE DONE | Conferences | Golf Days | B2B | Hospitality | GalleryTechnological wizardry means that you can see and chat to customers thousands of miles away, but nothing can beat meeting in person. Recent findings in EventView 2009, the annual global survey of how businesses use events and meetings as part of marketing, show that 52% of respondents believe that event marketing best accelerates and deepens customer relationships.
Getting Down to BusinessWe’ve organised a number of showcase events for one of our clients. At an industry event in Chicago we came up with a way for representatives of the organisation to meet with potential customers, show off the organisation’s skills and talents and create a meaningful dialogue with visitors to the stands.
And in Los Angeles we created an event specifically for our client, taking over the top floor of a prestigious hotel overlooking the Hollywood hills, and invited a targeted audience to come and find out all about our client’s latest technology-focused initiatives. We created bespoke hi-tech booths where customers could chat on a one-to-one basis with representatives from the organisation. And to maintain interest we organised fun incentives such as a raffle, where visitors could win iPods, digital cameras and other high-value prizes.
Nick Ahern, Delivery Director says: “We’re not showing off with these kind of events. Even during the recession, they have continued to be an important part of our marketing and business development strategy and we’ve had to make them work hard. Viva Esprit is a trusted business partner and delivers every time. Both events had the right mix of business and pleasure, providing a satisfying experience for the customers we hoped to reach and generating significant leads. All in all, both events proved to be a highly cost-effective investment”.
